About

mixedfeelings

A cultural operating system — sound, stories, and impact from Dubai.

4 Active formats
DXB Home market
OS Not just events
mf Community layer
We design worlds that blur the line between art and experience.

A multidisciplinary collective rooted in community. Founded in duality — creative innovation merged with operational execution.

We operate across experiential design: concept creation, event production, talent programming. Projects are taken on only when they resonate culturally and commercially.

Every initiative should progress culture, cultivate authenticity, and write history.

The system

Four formats, one engine

Each sub-brand plays a distinct structural role in the region.

  1. 01

    trapsoul

    Owned cultural IP. Emotional nucleus. Flagship editions with muses, musemusic, and smooooth hours activations.

    Flagship
  2. 02

    pass the aux

    Community infrastructure and trust engine. Tempo Talks, registration mechanics, and the funnel for the full system.

    Community
  3. 03

    rework

    Proof of scale and production muscle. Rework Radio and client-facing delivery when the fit is right.

    Production
  4. —

    low end therapy

    Commercial residency · concluded September 2025 (formerly weekly at Monkey Bar / 25hours). Historical — not currently active.

    Archive

How we choose work

Evaluation lens

If it doesn't build one of these, we pass.

Trust Identity Monetization Leverage Repeatability Positioning